Cookie policy

Last updated: 2 February 2022

Homevest uses small files (known as cookies) to see how you use our site and products. We put them on your computer when you visit our site, and use them to recognise you and store information in between visits.

With cookies we can give you a better browsing experience, improve the quality of our products, and keep our marketing costs down. They let us make it easier to log in, and they show us where you might be having trouble with our products. Without them, we’d have no way to remember anything about you, such as whether you’re logged in.

In this policy, we’ve explained how and why we use cookies, and what each of them do. We’ve broken them down into four groups:

  • Strictly necessary cookies. We need these cookies to run our website — they let us save your cookie preferences, and keep the site secure. They’re always on.
  • Cookies that give you a better browsing experience. These let us tailor the site to your needs, like displaying it in the same language as your web browser. We’ll sometimes refer to them as functionality cookies.
  • Cookies that help us improve our products. These let us use tools that show us how you interact with our products — Hotjar, for example. They help us find and fix problems for our customers, and they’re also known as analytical or performance cookies.
  • Marketing cookies. These improve our marketing — helping us to reach new customers on sites like Google.

You can see each cookie we use and our reasons for using them below.

Technology Purpose Session or persistent Lifespan Third parties Privacy information
Strictly necessary
Homevest session This cookie helps us identify users for our own internal purposes. By recognising unique browsers, we can more accurately measure the total number of users visiting our site from different locations on the web. Persistent 90 days
Cookies that help us improve our products.
Google Analytics This cookie allows us to store information on how visitors use a website and helps in creating an analytics report of how the website is doing. The data includes the number of visitors, where they came from, and the pages visited in an anonymous form. Persistent 1 day Google Link
Hotjar This cookie lets us identify which users have been randomly selected to take part in a sample to monitor those users’ behaviour on our site. Persistent 1 year Hotjar Link
Marketing cookies
Google ads We cookie allows us to assign a unique ID number to a returning user’s device. This unique ID number is used for targeting advertisements to the user. Persistent 90 days Google Link

How to block cookies

You can choose to block cookies by activating the settings on your browser that allow you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access parts of the website. Your browser settings also allow you to delete all cookies stored on your device whenever you wish.

How to control cookies

The UK Information Commissioner’s Office has provided the following guidance on controlling cookies:

  • A number of websites provide detailed information on cookies, including and
  • The European Interactive Digital Advertising Alliance website Your Online Choices allows you to install opt-out cookies across different advertising networks. Google has developed a browser add-on to allow users to opt-out of Google Analytics across all websites which use it. This is also available in the Chrome web store.
  • Some browsers include a feature known as ‘Do Not Track’ or DNT. This allows you to indicate a preference that websites should not track you. However, whilst DNT is available in many browsers, websites are not required to recognise its request, so it may not always work. You can get help on how to use DNT in Microsoft Edge, Microsoft Internet Explorer, Mozilla Firefox, Google Chrome and Opera.
  • For more information on how private browsing works as well as its limitations, visit the support pages for your browser: Microsoft Edge, Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, Safari (IOS mobile and desktop) and Opera.

If you are concerned about online tracking then we can recommend you:

  • Install a privacy-friendly browser on your device, such as Mozilla Firefox, Firefox Focus or Brave;
  • Install anti-tracking and ad-blocking plug-ins on that browser, such as uBlock, Ghostery or PrivacyBadger; and
  • Use privacy-friendly web search engines, such as DuckDuckGo or Qwant.
  • If you have any questions about the cookies or similar technologies in use on our website, please send an email to [email protected]